Better Customer Service

Personal face to face interaction will always be the most effective way to provide customer service and to close sales. As the world becomes smaller and companies are trading on a global basis the opportunity to visit customers is becoming increasingly difficult and expensive. The telephone is the compromise and no matter how pleasant the person on the other end the communication is still missing the vital ingredient of facial expression and body language. 

The use of video conferencing both desk top and stand alone is increasing rapidly as the price comes down and the image quality goes up.  Like the telephone video conferencing systems are built to industry standards and so they all should be able to communicate regardless of make or model. In the not to distant future customers and suppliers will be doing business with you via video conferencing systems rather than by telephone, in fact the integration of phone and video in some form is inevitable.  Those organizations that decide to be “early adopters” of video conferencing and actively encourage their partners to follow suit will have a distinct short term competitive advantage.

Early studies have already concluded that doing business by video conferencing results in more positive outcomes because the face to face contact creates stronger relationships and friendships.  Small companies that make the video conferencing investment early will be perceived as being a bigger and stronger organization than they are and this will have a positive impact on their competitive position.

Major stores who in recent times downsized their floor staff are looking to video conferencing by means of video kiosks to provide the friendly product specific service albeit it from someone who is remote from the store. Strategically positioned kiosks can be manned remotely and a single operator can mange several kiosks in different stores simultaneously.

If you would like our assistance to explore the benefits your organization might achieve using video conferencing to communicate with your customers or suppliers please CLICK HERE